It's generating so much interest that Purina Mills, LLC, announced that it'll donate $125,000 worth of feed to the American Horse Council's Unwanted Horse Coalition, which will be distributed to 400 horse rescues through A Home for Every Horse. A portion of the proceeds of every bag of Purina Strategy sold will help fuel the contribution, giving you the chance to help with this great cause.
Want to start your own movement in your area? Look to Northern California feed stores that banded together to form "SAFER," Sonoma Action for Equine Rescue, to make a sizable feed donation to rescues in the Sonoma County area. Purina even matched the group's donation.
What are you doing on the local level to help rescues in your area? We'd love to hear your stories.