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SmartPak introduces new supplement for horses faced with itchy skin

PLYMOUTH, MA – October 31, 2018 – SmartPak is excited to introduce SmartItch-Ease™ as the newest formula to the exclusive SmartSupplement line. SmartItch-Ease is an excellent choice for horses that are itching to have comfortable skin and a stress-free bug season.

SmartItch-Ease is a multi-pronged approach to itchy skin. “As horse owners ourselves, we know first-hand how frustrating it is when your horse is uncomfortable due to itchy skin, mane, or tail,” said Jessica Normand, Senior Director of Product Research and Development at SmartPak. “We’re very excited to be introducing this one-of-a-kind supplement to the market. SmartItch-Ease is was carefully formulated to help manage a variety of challenges that result in itchy horses, with ingredients backed by research.”

What sets SmartItch-Ease apart is its unique combination of ingredients that offer comprehensive support for horses that are sensitive to bug bites, and those that have itchy skin related to environmental or seasonal conditions. The formula contains provides omega 3 fatty acids from flaxseed and fish oil to help maintain healthy, resilient skin. Also included are turmeric, MSM, and yucca, which help maintain a healthy response to inflammation. Spirulina, a blue-green algae, helps supports a healthy immune system, and common nettle assists horses with seasonal allergies. Diamond V® Yeast and the adaptogenic herbs astragalus and Siberian ginseng help support normal immune system function. Finally, garlic, brewers yeast, and apple cider vinegar help to deter biting and bothersome insects.

Available exclusively at SmartPak, SmartItch-Ease is available in custom, daily-dose SmartPaks, as well as a 4.1 pound and 8.2 pound bag options. You’ll never have to worry about running out when you place your order on AutoShip. SmartItch-Ease is also backed by SmartPak’s Guaranteed to Work program. If you don’t see the results you’re looking for in two months, SmartPak will give you your money back.

To learn more about the supplement, or to get your horse started on SmartItch-Ease today, visit or call 1-800-461-8898 and speak with one of SmartPak’s extensively trained supplement experts who can help set your horse up on the right supplement program!

About SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 55 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award seven years in a row, as well as receiving an “Elite” rating from STELLAService. A nine-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.

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